When it comes to creating content for your business, the #1 mistake we see entrepreneurs and creators make is this: they try to talk to everyone.
But here’s the truth: when you’re speaking to everyone, you’re connecting with no one.
That’s where personas come in.
What Is a Persona?
A persona is more than a marketing buzzword. It is a clear, human-centered picture of your ideal customer. Not just their age or income bracket, but who they are on a deeper level:
What is driving them
What is standing in their way
How their life changes when they work with you
When you know your persona, you can create content that feels personal, powerful, and impossible to scroll past.
Why Personas Matter for Your Content
Think about it:
The right persona helps you write copy that speaks to your audience’s struggles and dreams
It helps you choose content topics that actually resonate
It makes your offers feel like the obvious solution they have been looking for
Without a persona, your content risks being generic. With one, your content becomes magnetic.
Introducing the Fierce Persona Worksheet
To help you get crystal clear on your ideal client, we created the Fierce Persona Worksheet, a practical tool that guides you step by step through the process of identifying your persona.
Inside, you will answer questions like:
Who is your customer on a human level, not just a demographic level
What is keeping them from what they want most
What does their life look like before and after working with you
How can you build their story with your brand as the guide
By the end, you will have a complete persona snapshot that you can use every time you create content for your business.
Ready to Build Content That Resonates?
Download the Fierce Persona Worksheet below and start creating content that connects with the people you actually want to reach.
(We will send it straight to your inbox once you drop your email. High-value resources should be easy to access, and this one will change the way you approach your content.)
Fierce Tip: Every blog, post, and email you create should pass the persona check. Ask yourself: Does this speak directly to my client’s hopes, struggles, or transformation? If not, refine until it does.
With a strong persona, your content will feel less like shouting into the void and more like having a conversation with someone who has been waiting to hear from you.