What the Neutrogena and Tate McRae Controversy Teaches Brands About Influencer Marketing
A creator campaign can take weeks to plan and only minutes for the internet to decide whether it feels authentic. Tate McRae, a Canadian singer, songwriter, dancer, and the face of Neutrogena, posted a sponsored post-show routine on TikTok featuring its products. Viewers were quick to notice the makeup wipe and cream appeared barely to […]