Tips for your business to survive and thrive during every mercury retrograde
This past month (from May 10 to June 2,) we experienced one of the highly dreaded transitions in astrology. Mercury Retrograde is when the planet Mercury appears to be moving backwards around Earth. An illusion created by the fact that Earth and Mercury travel around the sun at different speeds. This happens three or four […]
The Importance of Having a Process
Process is a set of rules and guidelines to help you communicate the goals to your team and hold everyone accountable to deliver consistently. You may think that process is significant and perhaps redundant for your small business. You may already be using some general strategies in your business, but consider the importance of establishing procedures if you are serious about growth and a healthy work environment.
Seasonal Marketing Vs. Evergreen Marketing
Every marketing campaign, blog, social media post or any original content can be categorized into two different segments; seasonal and evergreen. Marketers will choose the content category for each campaign based on the business objectives and timeline. This blog post will compare the differences between seasonal and evergreen marketing, provide examples of each, and give you some insight into choosing the right category for your business’ marketing needs.
What’s Happening in the GTA this earth day weekend?
Earth Day 2022 is here, and there are many in-person and virtual events and community initiatives across the GTA this year.
Earth Day is held every year on April 22 to bring awareness and support for environmental movements. Are you looking to take action and celebrate Earth Day in your local community?
In this blog post, we’re sharing a list of virtual, in-person, and Earth Day cleanup events, in no particular order.
We hope you can find an event near you to attend with your friends and family this weekend and join in on the Earth Day movement.
Let’s be Kind.
We all want to be heard. We want our efforts to be recognized, our work to be valued and our struggles to be noticed. Whether that’s in our relationships or work life, we want to be seen. This is a natural human tendency, and in itself an opportunity for growth. But how can […]
How to create a budget that will truly work for you
In this post, we will go over the process of how to set up a monthly budget. The blog post includes Gail’s spending analysis and budget spreadsheets as downloadable resources.
Finding Comfort and Meaning in Rituals
We’ve all spent a lot of time at home in the last year, and whether intentionally or not, we’ve developed routines and rituals to keep us grounded in our day-to-day activities. But how can we develop our habits at home to make us feel whole and more productive and creative in return? Can we pursue comfort and still produce meaningful work?
Different from a routine, a ritual has a set intention behind the action. A ritual is almost ceremonial by tradition or culture. And sometimes, pausing to reflect on a task, insert an intention, even if it’s a small one, we can add meaning to the process and feel more present while doing it.
Let’s Talk About Our Mental Health
We’re sharing our experiences and findings in an effort to bridge the gap between loneliness and belonging. What you may be experiencing is more common than you think, and talking about it can help. You’ll also find a list of resources to try online or to share with your employees.
THE IMPORTANCE OF TAKING BREAKS
HOW WE LEARNED ABOUT THE IMPORTANCE OF TAKING BREAKS You may already be familiar with the Headspace App. It’s a mobile application that offers daily guided meditation sessions. It has a vast library of meditation series dedicated to mindful living. You can find short and easy to follow meditations on how to manage anxiety, sleep […]
BEST ADS OF 2020
2020 was unlike any other year we have experienced. It’s interesting to see how different brands have embraced this year’s challenges and what changes they have made to their advertising strategies.
In this blog, we have gathered some of our favourite ads that were published this month.