Women in Business: Advice on Creating Content On and Off Camera from Editor and Chief of AutoGuide (Part 2)
Since YouTube has become a broadcasting network and as its popularity continues to grow, so have all the various car review channels and personalities. Whether its cars battling it out on the track, or exotic cars on scenic road trips, automotive videos have become vastly entertaining to watch. I’ve been toying with the idea of […]
Women in Business: Jodi Lai – Flexing a Different Perspective in Automotive Journalism (Part 1)
It all started with a tweet. When I decided to combine my interest in writing with my interest in cars, I searched for inspiration in people who were already doing it. Few of the people I found were women. Jodi Lai stood out to me. She’s Editor-in-Chief at AutoGuide.com; one of the top automotive websites […]
Women in Business: Jennifer Worsley – A new generation of car salesperson
Jennifer-Lynn Worsley is a new breed of a car salesperson. At twenty-five years old, she’s a top sales rep at an Audi dealership in Brampton, Ontario. I connected with Jen on Instagram over a year ago and have watched her grow her brands’ awareness and interactions online. Now with over eleven thousand followers, I wanted […]
Women in Business: Laura Bryson – Taking the lead in Sustainable Transportation
I sat down with Laura Bryson, COO, and co-founder of SWTCH. SWTCH is a young company providing electric vehicle charging solutions. Please note that I am not paid by SWTCH to write this article. SWTCH was recommended to me when I started the process to request a charger in my condo building. SWTCH is not […]
Women in Business: Amy Shore – Pursuing the arts into a career
Some people know their calling early on, others must dig deeper to realize their “thing.” I’ve questioned my writing for years; is it just a hobby or should I pursue it as a career? Should I mix my interest in cars with creative writing? Is that even a thing? Am I qualified or am I […]
Women in Business: Sarah Hindle – Creating a new dealership culture
The SQ5 pulls in the restaurant parking lot, and Sarah Hindle gets out of the car slightly flustered. On her way out to meet me for dinner, she was caught in a dispute with a lady over $2.50. The stranger insisted that Sarah reimburse her for the spilled drink in her car as she had […]
From Networking Anxiety to Networking Pro: How to Overcome Passivity and Build a Stronger Network
Networking can be intimidating, but it’s essential for personal and professional growth. In this post, we’ll explore tips for overcoming passivity, including the power of eye contact and body language in initiating conversations. Learn to read subtle cues and put out the right signals to attract the right people, ideas, and opportunities to you. With these networking tips, you’ll become a pro in no time.
Why Choose a Boutique Agency for Your Digital Marketing Needs
Are you ready to take your digital marketing to the next level? Fierce Media is a boutique agency that specializes in working with businesses in the healthcare, education, and automotive sectors, particularly those focused on EVs. Our personalized approach to digital marketing can help your business stand out in a crowded market. Click here to learn more about the benefits of working with a boutique agency like Fierce Media.
Tips for your business to survive and thrive during every mercury retrograde
This past month (from May 10 to June 2,) we experienced one of the highly dreaded transitions in astrology. Mercury Retrograde is when the planet Mercury appears to be moving backwards around Earth. An illusion created by the fact that Earth and Mercury travel around the sun at different speeds. This happens three or four […]
The Importance of Having a Process
Process is a set of rules and guidelines to help you communicate the goals to your team and hold everyone accountable to deliver consistently. You may think that process is significant and perhaps redundant for your small business. You may already be using some general strategies in your business, but consider the importance of establishing procedures if you are serious about growth and a healthy work environment.