How Should Car Dealers Market Themselves Today? Focus on Reducing Buyer Doubt, Not Driving Traffic
How Should Car Dealers Market Themselves Today? Focus on Reducing Buyer Doubt, Not Driving Traffic Short answer: Car dealers should market themselves by reducing buyer doubt and uncertainty, because today’s buyers decide who to trust before they ever contact sales. For decades, dealer marketing followed a simple logic: get as many people through the door as […]
Top EV Charging Providers in Canada for Commercial Properties
You’ve probably noticed the surge of EVs zipping around your cities and although the road to change has some turns and tribulations, it’s no secret that our country is charging full-speed ahead towards a greener future. But here’s the million-dollar question: who’s powering all these electric dreams? Well, that’s exactly what we’re here to talk […]
Leilani Münter Interview – A Race Car Drivers’ journey to being an Environmentalist, a Tesla Advocate and a Film Maker
This year, The Tesla Owners Global Leadership Summit was in Los Angeles and I had the chance to meet Tesla Club leaders from all over the world. It’s also where I had the honour of meeting Leilani Münter for the first time. Leilani is a former race car driver, an environmental activist and she’s a Tesla Model […]
Women in Business: Cara Clairman – Leading the road to sustainable driving
Cara Clairman is CEO and founder of Plug’n Drive in North York, Ontario. Since May of 2017, the Electric Vehicle Discovery Centre (EVDC) has been open to educate the public on all things related to electric vehicles. The recent changes to the Ontario Government meant that the not-for-profit EVDC lost its Government funding. I met […]
Women in Business: Laura Bryson – Taking the lead in Sustainable Transportation
I sat down with Laura Bryson, COO, and co-founder of SWTCH. SWTCH is a young company providing electric vehicle charging solutions. Please note that I am not paid by SWTCH to write this article. SWTCH was recommended to me when I started the process to request a charger in my condo building. SWTCH is not […]
The 4 Benefits of Switching to an Electric Vehicle
In this blog post, we’re sharing personal experiences and facts on the benefits of electric vehicles and why you should consider one when purchasing your next car. The benefits are divided into four sections,
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Environmental
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Convenience
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Cost-effective
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Overall Experience
From Tesla Model S to the Audi e-tron – One early adopter’s EV ownership JOurney
Join Murray, an early adopter of electric cars, as he shares his experience transitioning from a Tesla Model S to an Audi e-tron Sportback. Learn about his reasons for switching, his thoughts on charging infrastructure, and his perspective as an electrical industry insider. Gain insights from a seasoned electric car owner’s perspective in this informative blog post
How to Prepare for Your New Electric Vehicle, Before You Pick It Up. – Owner Experience
Congratulations! You just placed an order for your new electric car. Now what? What do you need to prepare for, and what can you anticipate ahead of picking up your new car. When I placed an order for my Model 3 in 2016, it was two years until I actually picked up the car. I […]
A family first electric car, the Hyundai Ioniq 5
As electric vehicles slowly ramp up at dealerships, we were curious about one family’s shopping experience and the overall delivery process. The Hyundai Ioniq 5 is their vehicle of choice and we sat down with Elie to get all the details.
Owning an Electric Vehicle Without a Home Charger – Owner Experience
When first considering an electric vehicle, one of the initial things to think about is your charging options. If you can install a charger at home in your driveway, or in your garage, then you’re golden. However, you may live in a condo (like myself), which means you may be restricted to your condo corporation’s […]