What the Neutrogena and Tate McRae Controversy Teaches Brands About Influencer Marketing
A creator campaign can take weeks to plan and only minutes for the internet to decide whether it feels authentic. Tate McRae, a Canadian singer, songwriter, dancer, and the face of Neutrogena, posted a sponsored post-show routine on TikTok featuring its products. Viewers were quick to notice the makeup wipe and cream appeared barely to […]
How to Add Social Media Accounts to Google Search Console and Why You Should
Google Search Console Can Now Track Your Social Content. Here’s Why That Matters For years, marketers treated search and social as two separate parts of the strategy. Your website was built for Google. Your social content was built for Instagram, TikTok, YouTube or wherever your audience happened to be scrolling. That separation was already starting […]
Behind Every Great Marketing Campaign: How Strategy Becomes Content
A Behind the Scenes Look at Our ID. Buzz Campaign If you only saw the finished campaign, you’d probably think it started with a camera. A few nice locations. A cool vehicle. Some videos. A handful of social posts. What you don’t see is everything that happens before the first photo is taken. This campaign actually […]
Why Are My Instagram Reels Getting Less Views in 2026, And What to Do About It
Why Are My Instagram Reels Getting Less Views in 2026 (And What to Do About It) If you’ve noticed your reel views dropping lately, you’re not imagining it. And no, it’s not your content. It’s the platform. Here’s what’s actually happening, and why it might be the best thing that’s happened to small business owners […]
Local Social Media Management for Health and Wellness Businesses in 2026
If you’re a health or wellness business in Canada, social media isn’t just about “posting consistently.” It’s about building trust, showing credibility, and turning attention into real outcomes, bookings, memberships, and product sales. At Fierce Media, we provide done-for-you social media management for health & wellness brands and service providers across Canada. Our approach combines […]
The Real Evolution of Social Media in 2025
Social media has changed more in the last five years than it did in the ten before that. Formats shifted. Audiences matured. Algorithms rebuilt themselves around human behavior, not vanity metrics. If you’ve been running a business through this period, you’ve likely felt the shift before you ever named it. You’ve watched engagement quiet down, […]
Why Every Business Needs a Persona and How to Build Yours
When it comes to creating content for your business, the #1 mistake we see entrepreneurs and creators make is this: they try to talk to everyone. But here’s the truth: when you’re speaking to everyone, you’re connecting with no one. That’s where personas come in. What Is a Persona? A persona is more than a […]
Why Your Content Isn’t Converting Into Sales, And What to Do About It.
You’re posting consistently, your feed looks polished, and your blog gets decent traffic. But the sales? Still not where you want them to be. Sound familiar? You’re not alone. Many growing businesses feel stuck at this point. You’re doing the content part, but it’s not translating into leads, bookings, or revenue. Here’s the truth: Content […]
Google Ads vs. Social Media Ads: Which One is Right for Your Business?
Where Should You Spend Your Ad Budget? When it comes to paid advertising, businesses often wonder: Should I invest in Google Ads or Social Media Ads? Both platforms offer powerful ways to reach potential customers, but the right choice depends on your goals, audience, and budget. Google Ads targets people actively searching for your products […]
Why Your Social Media Ads Aren’t Converting (And How to Fix It)
Why Your Social Media Ads Aren’t Converting (And How to Fix It) Frustrated with Social Media Ads That Don’t Convert? You’ve set up your social media ads, picked a budget, and launched them across Facebook, Instagram, or LinkedIn—only to see low engagement, few clicks, and barely any conversions. Sound familiar? If your social media ads […]