The Attention Economy Is Starting to Crack
What Happens When Attention Starts to Backfire This week was a bit of a reality check. For years, platforms have been optimizing for more – more time, more engagement, more control over what people see. And it worked. Now you can feel the downside catching up. Between lawsuits, user complaints, and brands trying to distance […]
The Real Evolution of Social Media in 2025
Social media has changed more in the last five years than it did in the ten before that. Formats shifted. Audiences matured. Algorithms rebuilt themselves around human behavior, not vanity metrics. If you’ve been running a business through this period, you’ve likely felt the shift before you ever named it. You’ve watched engagement quiet down, […]