The Burger Bite That Broke the Internet – How McDonald’s Viral Video Sparked a Fast-Food Clapback From Burger King and Wendy’s

You know those moments on the internet where you watch something and immediately think… this is going to become a meme? That’s exactly what happened when McDonald’s CEO Chris Kempczinski posted a video introducing the new Big Arch burger. At first glance, it looked like a pretty normal product launch video. He’s sitting at a desk, […]