The Attention Economy Is Starting to Crack
What Happens When Attention Starts to Backfire This week was a bit of a reality check. For years, platforms have been optimizing for more – more time, more engagement, more control over what people see. And it worked. Now you can feel the downside catching up. Between lawsuits, user complaints, and brands trying to distance […]
What Actually Stood Out in Marketing This Week: Garage Beer, Colgate Campaign, LinkedIn Algorithm Update
This week was a mix of brands trying to earn attention in very different ways, and platforms reshaping how that attention actually works. You have one brand that fully understands how people want to engage today, one trying to tap into emotion (with mixed results), and then platforms like LinkedIn and Instagram changing the rules […]
The Burger Bite That Broke the Internet – How McDonald’s Viral Video Sparked a Fast-Food Clapback From Burger King and Wendy’s
You know those moments on the internet where you watch something and immediately think… this is going to become a meme? That’s exactly what happened when McDonald’s CEO Chris Kempczinski posted a video introducing the new Big Arch burger. At first glance, it looked like a pretty normal product launch video. He’s sitting at a desk, […]