What we can learn from Justin Bieber’s Coachella, aka Bieberchella, performance when it comes to actually connecting with your audience
Justin Bieber’s Coachella performance worked because it prioritized emotional connection over production. By using nostalgia, real-time audience interaction, and a stripped-back setup, he created a moment that felt personal instead of performative. We have to talk about Coachella talk this week. Bieberchella is more accurate. Let’s set the scene. Justin is back on stage for […]
How The Devil Wears Prada 2 Is Being Marketed Like It Never Left
This week, it’s been hard to avoid The Devil Wears Prada 2. We’ve seen a wave of sequels and reboots lately, and most of them go out of their way to remind you what you loved about the original. You see it in things like Mean Girls, or even Sex and the City/(And Just Like […]