The Attention Economy Is Starting to Crack
What Happens When Attention Starts to Backfire This week was a bit of a reality check. For years, platforms have been optimizing for more – more time, more engagement, more control over what people see. And it worked. Now you can feel the downside catching up. Between lawsuits, user complaints, and brands trying to distance […]
What Actually Stood Out in Marketing This Week: Garage Beer, Colgate Campaign, LinkedIn Algorithm Update
This week was a mix of brands trying to earn attention in very different ways, and platforms reshaping how that attention actually works. You have one brand that fully understands how people want to engage today, one trying to tap into emotion (with mixed results), and then platforms like LinkedIn and Instagram changing the rules […]
The Burger Bite That Broke the Internet – How McDonald’s Viral Video Sparked a Fast-Food Clapback From Burger King and Wendy’s
You know those moments on the internet where you watch something and immediately think… this is going to become a meme? That’s exactly what happened when McDonald’s CEO Chris Kempczinski posted a video introducing the new Big Arch burger. At first glance, it looked like a pretty normal product launch video. He’s sitting at a desk, […]
How Digital Marketing is Changing the Car-Buying Experience: Insights from The Greg Carrasco Show
This past Saturday, Neda joined The Greg Carrasco Show to talk about a topic that’s reshaping the automotive industry: how digital marketing has transformed the car-buying experience. In a conversation packed with insights, she discussed how targeted social media ads, influencer partnerships, online reviews, and SEO have made car shopping more personal than ever. Today’s […]
5 Types of Content Every Business Needs for Success
Introduction: Why Content Diversity Matters Creating content isn’t just about keeping up with trends; it’s about building a strategy that resonates with your audience at every touchpoint. The key to success? Content diversity. By leveraging a mix of content types, you can address different audience needs, boost engagement, and drive consistent results for your business. […]
Why Social Media Management is Essential for Growing Businesses
Why Social Media Management is Essential for Growing Businesses In today’s digital-first world, social media isn’t just a place to share updates about your life—it’s where businesses thrive, grow, and connect with customers. For businesses in industries like automotive, health and wellness, or professional services, social media is more than a marketing tool; it’s an […]
TikTok’s U.S. Ban: What It Means for Your Business and How to Future-Proof Your Marketing Strategy
TikTok Ban in the U.S.: What It Means for Businesses and How to Prepare Let’s talk about the TikTok ban in the U.S. and why it’s such a big deal for businesses. With the January 2025 deadline for TikTok’s parent company, ByteDance, to sell its U.S. operations, there’s a lot of uncertainty in the air. […]
Join Our Team: Part-Time Social Media Specialist Wanted!
Part-Time Social Media Specialist Location: Remote / Toronto, ON Hourly Rate: $25 – $30 About Fierce Media Fierce Media is a creative and strategic agency focused on empowering passionate brands in Lifestyle, Health, E-Mobility, and Sustainability. Our mission is to captivate audiences through conscious marketing and the art of storytelling. We specialize in social media […]