5 Marketing Lessons We Can Learn From the Kit Kat Heist
This week the internet just ran with a story and suddenly, every brand person was paying attention. The Kit Kat heist feels like a plot. A truck full of limited-edition, Formula 1 Kit Kats gets “hijacked” in Italy, and the whole thing disappears. Naturally, the internet runs with it. Is it real? Is it staged? […]
The Burger Bite That Broke the Internet – How McDonald’s Viral Video Sparked a Fast-Food Clapback From Burger King and Wendy’s
You know those moments on the internet where you watch something and immediately think… this is going to become a meme? That’s exactly what happened when McDonald’s CEO Chris Kempczinski posted a video introducing the new Big Arch burger. At first glance, it looked like a pretty normal product launch video. He’s sitting at a desk, […]