Your marketing team already has enough on its plate.
Between campaigns, brand strategy, launches, partnerships, budgets, reporting and everything else that falls under the marketing umbrella, social media can become one more thing competing for your team’s focus.
This is where an agency can fill a gap.
Strategy First
Social media requires ongoing attention. We create content based on your goals, rather than chasing trends.
Jumping on a viral format can sometimes help boost a brand, and other times, create a feeling of disconnect. We determine what kind of content makes sense for your audience and your overall marketing strategy, while working trends into the mix when there’s an opportunity to do so.
So, What Does Working With Fierce Actually Look Like?
When a brand partners with a creator, it isn’t just borrowing their audience. It’s also putting its reputation alongside theirs. Brands need a response strategy before a negative conversation becomes a PR crisis.
We keep our clients’ time commitment intentionally light. You don’t need to spend hours every week sitting in meetings. In most cases, we only need about an hour of your time to review upcoming initiatives and anything else we need to know from your team.
From there, we take it from A to Z.
We handle:
- Planning
- Creative development
- Copywriting
- Approvals
- Scheduling
- Auditing
- Community management
- Reporting
For a marketing manager, owning all of that can pull time away from higher-level priorities. Our role is over the day-to-day social media workload while keeping your team connected to the work and aligned with the larger marketing strategy.
When something important is coming up, you have a social team ready to support the business.
What To Look For In An Agency
The best agency relationships feel like having another team member with specialized expertise, not another employee to manage.
When evaluating an agency, look beyond the content itself. For an established marketing department, the right agency should be able to:
- Work within your existing strategy
- Understand your business
- Take ownership of the work
- Identify what’s working and where there are opportunities to improve
- Bring those insights back to your team
You should have a clear understanding of what they’ll need from your team and what they’ll take care of independently.
The objective is not to simply check off deliverables. It’s to have a partner who can drive social, so you can focus on the bigger picture.