The Fierce Clarity Worksheet – A guided framework
The Fierce Clarity Worksheet A guided framework to help your brand finally connect. If your brand feels scattered…If your content isn’t landing the way it should…If your message doesn’t reflect the depth of what you actually do… You don’t need more tactics. You need clarity. Most brands struggle not because they lack effort, but because they’re […]
The Real Evolution of Social Media in 2025
Social media has changed more in the last five years than it did in the ten before that. Formats shifted. Audiences matured. Algorithms rebuilt themselves around human behavior, not vanity metrics. If you’ve been running a business through this period, you’ve likely felt the shift before you ever named it. You’ve watched engagement quiet down, […]
Why Every Business Needs a Persona and How to Build Yours
When it comes to creating content for your business, the #1 mistake we see entrepreneurs and creators make is this: they try to talk to everyone. But here’s the truth: when you’re speaking to everyone, you’re connecting with no one. That’s where personas come in. What Is a Persona? A persona is more than a […]
The Top 10 Logo Fails of All Time (and What We Can Learn From Them)
A logo is the face of your brand. It’s the first impression, the trust signal, and the tiny piece of design that carries big emotional weight. Get it right, and your logo becomes iconic. Get it wrong, and… well, you’ll land on lists like this one. Let’s count down the Top 10 Logo Fails what […]
Brand Identity vs. Logo Design
Brand Identity vs. Logo Design: What Business Owners Need to Know When you’re ready to invest in your business’s visual presence, one question often comes up: Do I need a new logo, or do I need a full brand identity? The terms get used interchangeably, but they are not the same. Understanding the difference will […]
How Long Does It Take to Launch a New Website (and What Can Delay It)?
First, The Short Answer Most new websites take 6 to 12 weeks from strategy to launch. But the timeline can stretch depending on scope, content, and how prepared you are going in. If you’re starting from scratch, expect closer to 10–12 weeks. If you’re redesigning an existing site with a clear plan, it might be […]
How Much Does It Cost to Redesign a Website for a Small Business?
First, There’s No One-Size-Fits-All Price The truth is: website redesign costs vary – a lot. It depends on what your business needs, how customized the site is, and who’s doing the work. Think of it like renovating a house. A cosmetic update is one thing. Tearing down walls and rebuilding the layout? That’s another level […]
What Makes a Good Website for a Service Based Business?
First, It’s Not Just About Looking Good Yes, your site should look professional. But for service-based businesses, a good website isn’t about fancy features. It’s about helping people understand what you do, why they should trust you, and how to take the next step. What Every Good Service Business Website Needs 1. Clear Messaging Right […]
What Should Be Included in a Website Redesign Strategy?
First, Why Strategy Matters More Than Design Redesigning your website isn’t just about looking better. A good strategy makes sure your new site actually works — for your visitors, your goals, and your bottom line. Without it, you risk ending up with something pretty… that still doesn’t convert. What to Include in Your Website Redesign […]
Website Refresh or Full Redesign: How to Know What You Need
First, What’s the Difference? When people say website refresh, they usually mean small but strategic changes. This could be new images, copy updates, layout tweaks, or improving your site’s speed and SEO performance. It’s about improving the user experience (UX) without changing the entire structure. A full website redesign means starting over. The design, structure, […]