EVANNEX: Enhancing Social Media Presence for Tesla and EV Aftermarket Parts

EVANNEX is a leading seller of aftermarket parts for electric vehicles, with a primary focus on Tesla. To increase their brand awareness and engage with their audience across digital platforms, EVANNEX partnered with Fierce Media to create a comprehensive social media strategy aimed at driving website traffic and enhancing social media engagement.

 

The Brief: Goals and Challenges

EVANNEX needed a stronger social media presence to improve engagement and increase follower growth across platforms like Instagram, Facebook, LinkedIn, and Twitter. They sought a consistent posting schedule that included product promotions, EV news, and research and development updates. Their goal was to drive more traffic to the website and create a more engaged community. 

 

Core Deliverables

 
EVANNEX Tesla console wrap Instagram page grid designed by Fierce Media
EVANNEX Tesla social media post designed by Fierce Media

The Craft: Strategy and Execution

Fierce Media crafted a detailed EVANNEX Social Media Strategy designed to boost engagement, increase website traffic, and promote their products effectively. Our approach included:

Social Media Management: We developed a content calendar focused on new product launches, top sellers, ongoing promotions, and relevant EV news. Posts were crafted to align with EVANNEX’s marketing goals and posted daily across Instagram, Facebook, LinkedIn, and Twitter.

Community Engagement: We managed daily interactions by promptly responding to customer comments and inquiries, fostering a loyal and engaged community.

EV News Blog: Our team researched and published three weekly articles covering EV news and trends, driving traffic to the blog and improving SEO.

Performance Tracking: Key performance indicators (KPIs) like likes, shares, comments, views, and follower growth were tracked and reported weekly, allowing us to refine the strategy based on real-time data.

EVANNEX Tesla product Instagram/ Facebook carousel post designed by Fierce Media

The Leap: Outcomes and Evolution

The EVANNEX Social Media Strategy delivered measurable results and transformed their digital presence. Through a combination of consistent posting, community engagement, and strategic content planning, EVANNEX saw substantial growth across platforms:

  • Monthly reach increased by 5X, expanding their visibility within the EV community

  • Engagement more than doubled, with notable spikes in saves, shares, and comments

  • Follower growth accelerated, peaking at 93 new followers in a single month

  • One top-performing post generated 450+ shares and saves, with an 8.4% engagement rate—well above industry benchmarks

  • Weekly EV blog articles consistently drove qualified traffic to the website and contributed to ongoing SEO growth. 

     

Fierce Media’s strategy turned social media into a high-performing brand and content engine. With a system built on intention, EVANNEX now shows up consistently, connects meaningfully, and continues to grow its community and revenue—without chasing trends or burning out.

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