Women in Business: Advice on Creating Content On and Off Camera from Editor and Chief of AutoGuide (Part 2)
Since YouTube has become a broadcasting network and as its popularity continues to grow, so have all the various car review channels and personalities. Whether its cars battling it out on the track, or exotic cars on scenic road trips, automotive videos have become vastly entertaining to watch. I’ve been toying with the idea of […]
Women in Business: Jodi Lai – Flexing a Different Perspective in Automotive Journalism (Part 1)
It all started with a tweet. When I decided to combine my interest in writing with my interest in cars, I searched for inspiration in people who were already doing it. Few of the people I found were women. Jodi Lai stood out to me. She’s Editor-in-Chief at AutoGuide.com; one of the top automotive websites […]
Women in Business: Jennifer Worsley – A new generation of car salesperson
Jennifer-Lynn Worsley is a new breed of a car salesperson. At twenty-five years old, she’s a top sales rep at an Audi dealership in Brampton, Ontario. I connected with Jen on Instagram over a year ago and have watched her grow her brands’ awareness and interactions online. Now with over eleven thousand followers, I wanted […]
Women in Business: Laura Bryson – Taking the lead in Sustainable Transportation
I sat down with Laura Bryson, COO, and co-founder of SWTCH. SWTCH is a young company providing electric vehicle charging solutions. Please note that I am not paid by SWTCH to write this article. SWTCH was recommended to me when I started the process to request a charger in my condo building. SWTCH is not […]
Women in Business: Sarah Hindle – Creating a new dealership culture
The SQ5 pulls in the restaurant parking lot, and Sarah Hindle gets out of the car slightly flustered. On her way out to meet me for dinner, she was caught in a dispute with a lady over $2.50. The stranger insisted that Sarah reimburse her for the spilled drink in her car as she had […]
Owning an Electric Vehicle Without a Home Charger – Owner Experience
When first considering an electric vehicle, one of the initial things to think about is your charging options. If you can install a charger at home in your driveway, or in your garage, then you’re golden. However, you may live in a condo (like myself), which means you may be restricted to your condo corporation’s […]
Protecting Your Brand’s Reputation: Reputation Management for Automotive Retailers
As an automotive retailer, your reputation is everything. Your customers rely on you to provide them with the best possible experience, whether buying a new car or getting their vehicle serviced. Unfortunately, in today’s digital age, it’s easier than ever for customers to voice their complaints online. This can be a problem if you’re not […]
Notes on supporting Canada’s auto care sector in the transition to Electric Vehicles
In our quest to advance electric vehicle (EV) adoption, in this blog post, we share some of the highlights of Alana Baker’s – AIA of Canada) presentation – Supporting Canada’s Auto Care Sector and the Transition to Electric Vehicles. This presentation emphasized the importance of EV consumers having access to an automotive aftermarket similar to what currently exists for internal combustion (ICE) vehicles. To scale up EV adoption, EV consumers must have options other than the dealer for where to take their vehicle for service.