MARK ZUCKERBERG ANNOUNCED A NEW FEATURE ON THEIR FACEBOOK FAMILY OF PLATFORMS, CALLED FACEBOOK SHOP.
Mark Zuckerberg announced a new feature on their Facebook family of platforms, called Facebook Shop. This new feature allows businesses to set up a single online store and have their clients access it on both Facebook and Instagram. Businesses can set up their entire inventory and create various collections and featured products to showcase their merchandise. Zuckerberg also announced that in the near future Facebook would allow businesses to sell their products via Messanger, Whatsapp, Instagram Direct Messages and Tagged products. Finally, Facebook will also be introducing Loyalty programs. They are testing ways to connect the business’s loyalty programs directly with their Facebook platforms.