First, There’s No One-Size-Fits-All Price
The truth is: website redesign costs vary – a lot.
It depends on what your business needs, how customized the site is, and who’s doing the work.
Think of it like renovating a house. A cosmetic update is one thing. Tearing down walls and rebuilding the layout? That’s another level entirely.
Let’s break it down in a way that actually makes sense.
Website Redesign Price Ranges in 2025
Basic Website Refresh ($2,000–$5,000)
Ideal for:
Businesses keeping their current structure
Updating photos, copy, and styling
Improving mobile responsiveness or page speed
Includes:
Visual updates
Copy edits
Minor tech upgrades
Some SEO cleanup
Mid-Level Redesign ($6,000–$12,000)
Ideal for:
Growing service businesses
Shifting brand or target audience
Reorganizing site structure
Includes:
Brand-aligned design
Conversion-focused copywriting
UX improvements
Custom layouts
SEO strategy and implementation
High-End Redesign ($15,000–$25,000+)
Ideal for:
Businesses scaling up
Custom-built features
Full rebranding and strategic overhaul
Includes:
Strategy sessions
Advanced UX/UI
Copywriting, design, and development
CRM or marketing tool integrations
Analytics setup
Training + support
What Affects the Cost of a Website Redesign?
1. Number of pages:
More pages = more content, design, and testing.
2. Custom vs template:
Templates save time and money. Custom builds offer more flexibility but cost more.
3. Content needs:
Do you already have strong copy and visuals, or do they need to be created?
4. SEO + backend work:
If your current SEO is weak or your site speed is slow, fixing that adds time and budget
5. Strategy + planning:
A strategy-first approach (which you want) takes time but pays off in results.
Where Should You Invest, and Where Can You Save?
Worth investing in:
Strategy and UX
Clear messaging and conversion-focused copy
Responsive, fast-loading design
Tools that scale with you (booking, CRM, analytics)
Ways to save without cutting corners:
Limit pages to what matters most
Use a premium template as a base
Phase in custom features later
Final Thought
Your website is often your first impression and your biggest conversion tool.
Redesigning it isn’t just a design project. It’s a business decision.
Make sure it reflects your brand, your growth, and your goals.
If you’re wondering what the right investment looks like for your business, we’re happy to give you a transparent, no-pressure estimate.
Yes. Many businesses start with the essentials and add more features over time. A solid strategy allows for smart phasing.
Not always. Some designers skip SEO entirely. Make sure your team includes SEO audits, keyword strategy, and redirect planning to avoid losing traffic.
Sometimes. If your structure is strong and your tech is up to date, a refresh could be enough, and cost less.