Marketing Moves This Week: McDonald’s Campaign, Papa Johns Reset, Instagram Scheduling and Pinterest’s $1B Bet
Marketing moves, platform updates, and business shifts worth paying attention to this week. Every week there are a handful of stories that signal where marketing and business are heading next. Some are creative ideas brands are experimenting with, others are platform changes that affect how companies reach customers. This week’s roundup touches on experiential marketing […]
Leading When the World is on Fire: Navigating Digital Whiplash and Team Wellbeing
As a leader, your morning often starts the same way: you wake up, pick up your device, and are immediately met with heart-wrenching headlines and global tragedies. We are the first generation to experience global crises at such a personal, local frequency. Then, minutes later, you’re expected to jump on a Zoom call, “put on […]
Local Social Media Management for Health and Wellness Businesses in 2026
If you’re a health or wellness business in Canada, social media isn’t just about “posting consistently.” It’s about building trust, showing credibility, and turning attention into real outcomes, bookings, memberships, and product sales. At Fierce Media, we provide done-for-you social media management for health & wellness brands and service providers across Canada. Our approach combines […]
The Big Game Breakdown: Why Super Bowl 60 was a Masterclass in Creative Risks in 2026
If you’re anything like us, you spent Super Bowl Sunday with one eye on the scoreboard and both eyes on the commercial breaks. Super Bowl 60 didn’t just bring the heat on the field; it gave us a glimpse into a new era of advertising where “the celebrity cameo” isn’t enough anymore. Brands had to […]
How Should Car Dealers Market Themselves Today? Focus on Reducing Buyer Doubt, Not Driving Traffic
How Should Car Dealers Market Themselves Today? Focus on Reducing Buyer Doubt, Not Driving Traffic Short answer: Car dealers should market themselves by reducing buyer doubt and uncertainty, because today’s buyers decide who to trust before they ever contact sales. For decades, dealer marketing followed a simple logic: get as many people through the door as […]
Landing Page Best Practices for Paid Ads: How to Turn Clicks Into Conversions
Landing Page Best Practices for Paid Ads: How to Turn Clicks into Conversions Paid ads don’t fail because of targeting alone. They fail because the landing page breaks the promise the ad made. When someone clicks an ad, you’ve already paid for attention. Your landing page has one job: convert that attention into action, clearly, […]
The Fierce Clarity Worksheet – A guided framework
The Fierce Clarity Worksheet A guided framework to help your brand finally connect. If your brand feels scattered…If your content isn’t landing the way it should…If your message doesn’t reflect the depth of what you actually do… You don’t need more tactics. You need clarity. Most brands struggle not because they lack effort, but because they’re […]
The Real Evolution of Social Media in 2025
Social media has changed more in the last five years than it did in the ten before that. Formats shifted. Audiences matured. Algorithms rebuilt themselves around human behavior, not vanity metrics. If you’ve been running a business through this period, you’ve likely felt the shift before you ever named it. You’ve watched engagement quiet down, […]
The Top 10 Logo Fails of All Time (and What We Can Learn From Them)
A logo is the face of your brand. It’s the first impression, the trust signal, and the tiny piece of design that carries big emotional weight. Get it right, and your logo becomes iconic. Get it wrong, and… well, you’ll land on lists like this one. Let’s count down the Top 10 Logo Fails what […]
Brand Identity vs. Logo Design
Brand Identity vs. Logo Design: What Business Owners Need to Know When you’re ready to invest in your business’s visual presence, one question often comes up: Do I need a new logo, or do I need a full brand identity? The terms get used interchangeably, but they are not the same. Understanding the difference will […]