How to Add Social Media Accounts to Google Search Console and Why You Should
Google Search Console Can Now Track Your Social Content. Here’s Why That Matters For years, marketers treated search and social as two separate parts of the strategy. Your website was built for Google. Your social content was built for Instagram, TikTok, YouTube or wherever your audience happened to be scrolling. That separation was already starting […]
Behind Every Great Marketing Campaign: How Strategy Becomes Content
A Behind the Scenes Look at Our ID. Buzz Campaign If you only saw the finished campaign, you’d probably think it started with a camera. A few nice locations. A cool vehicle. Some videos. A handful of social posts. What you don’t see is everything that happens before the first photo is taken. This campaign actually […]
Why Are My Instagram Reels Getting Less Views in 2026, And What to Do About It
Why Are My Instagram Reels Getting Less Views in 2026 (And What to Do About It) If you’ve noticed your reel views dropping lately, you’re not imagining it. And no, it’s not your content. It’s the platform. Here’s what’s actually happening, and why it might be the best thing that’s happened to small business owners […]
What we can learn from Justin Bieber’s Coachella, aka Bieberchella, performance when it comes to actually connecting with your audience
Justin Bieber’s Coachella performance worked because it prioritized emotional connection over production. By using nostalgia, real-time audience interaction, and a stripped-back setup, he created a moment that felt personal instead of performative. We have to talk about Coachella talk this week. Bieberchella is more accurate. Let’s set the scene. Justin is back on stage for […]
How The Devil Wears Prada 2 Is Being Marketed Like It Never Left
This week, it’s been hard to avoid The Devil Wears Prada 2. We’ve seen a wave of sequels and reboots lately, and most of them go out of their way to remind you what you loved about the original. You see it in things like Mean Girls, or even Sex and the City/(And Just Like […]
10 Things to Keep in Mind When Networking Feels Overwhelming as a Business Owner
If you’re a founder or business owner, networking events are part of the job—whether you enjoy them or not. And while some people walk into a room and immediately thrive, for many of us, it takes a bit more intention. Not because we’re bad at networking, but because the way these environments are structured doesn’t […]
5 Marketing Lessons We Can Learn From the Kit Kat Heist
This week the internet just ran with a story and suddenly, every brand person was paying attention. The Kit Kat heist feels like a plot. A truck full of limited-edition, Formula 1 Kit Kats gets “hijacked” in Italy, and the whole thing disappears. Naturally, the internet runs with it. Is it real? Is it staged? […]
The Attention Economy Is Starting to Crack
What Happens When Attention Starts to Backfire This week was a bit of a reality check. For years, platforms have been optimizing for more – more time, more engagement, more control over what people see. And it worked. Now you can feel the downside catching up. Between lawsuits, user complaints, and brands trying to distance […]
What Actually Stood Out in Marketing This Week: Garage Beer, Colgate Campaign, LinkedIn Algorithm Update
This week was a mix of brands trying to earn attention in very different ways, and platforms reshaping how that attention actually works. You have one brand that fully understands how people want to engage today, one trying to tap into emotion (with mixed results), and then platforms like LinkedIn and Instagram changing the rules […]
The Burger Bite That Broke the Internet – How McDonald’s Viral Video Sparked a Fast-Food Clapback From Burger King and Wendy’s
You know those moments on the internet where you watch something and immediately think… this is going to become a meme? That’s exactly what happened when McDonald’s CEO Chris Kempczinski posted a video introducing the new Big Arch burger. At first glance, it looked like a pretty normal product launch video. He’s sitting at a desk, […]