How to Add Social Media Accounts to Google Search Console and Why You Should
Google Search Console Can Now Track Your Social Content. Here’s Why That Matters For years, marketers treated search and social as two separate parts of the strategy. Your website was built for Google. Your social content was built for Instagram, TikTok, YouTube or wherever your audience happened to be scrolling. That separation was already starting […]
Why Are My Instagram Reels Getting Less Views in 2026, And What to Do About It
Why Are My Instagram Reels Getting Less Views in 2026 (And What to Do About It) If you’ve noticed your reel views dropping lately, you’re not imagining it. And no, it’s not your content. It’s the platform. Here’s what’s actually happening, and why it might be the best thing that’s happened to small business owners […]
How to show up in ChatGPT results: 6 things brands need to understand about AEO
If you’ve been wondering how to show up in ChatGPT results, appear in AI search, or even how to rank in LLMs, you’re asking the right questions. Because buyers are no longer relying only on Google to make decisions. They’re asking ChatGPT for recommendations. They’re using Perplexity to compare options and scanning Google AI Overviews […]
What we can learn from Justin Bieber’s Coachella, aka Bieberchella, performance when it comes to actually connecting with your audience
Justin Bieber’s Coachella performance worked because it prioritized emotional connection over production. By using nostalgia, real-time audience interaction, and a stripped-back setup, he created a moment that felt personal instead of performative. We have to talk about Coachella talk this week. Bieberchella is more accurate. Let’s set the scene. Justin is back on stage for […]
How The Devil Wears Prada 2 Is Being Marketed Like It Never Left
This week, it’s been hard to avoid The Devil Wears Prada 2. We’ve seen a wave of sequels and reboots lately, and most of them go out of their way to remind you what you loved about the original. You see it in things like Mean Girls, or even Sex and the City/(And Just Like […]
10 Things to Keep in Mind When Networking Feels Overwhelming as a Business Owner
If you’re a founder or business owner, networking events are part of the job—whether you enjoy them or not. And while some people walk into a room and immediately thrive, for many of us, it takes a bit more intention. Not because we’re bad at networking, but because the way these environments are structured doesn’t […]
5 Marketing Lessons We Can Learn From the Kit Kat Heist
This week the internet just ran with a story and suddenly, every brand person was paying attention. The Kit Kat heist feels like a plot. A truck full of limited-edition, Formula 1 Kit Kats gets “hijacked” in Italy, and the whole thing disappears. Naturally, the internet runs with it. Is it real? Is it staged? […]
The Multi Location Marketing Playbook: How Smart Service Brands Fill Empty Booking Slots Without Wasting Budget
Running one location is hard. Running five, ten, or twenty across within your city? That’s a different game entirely. At first glance, more locations should mean more bookings. But for most service-based businesses, the opposite happens: Some locations are overbooked Others sit half-empty Marketing feels inconsistent And paid ads? They get expensive with unpredictable ROI […]
The Attention Economy Is Starting to Crack
What Happens When Attention Starts to Backfire This week was a bit of a reality check. For years, platforms have been optimizing for more – more time, more engagement, more control over what people see. And it worked. Now you can feel the downside catching up. Between lawsuits, user complaints, and brands trying to distance […]
What Actually Stood Out in Marketing This Week: Garage Beer, Colgate Campaign, LinkedIn Algorithm Update
This week was a mix of brands trying to earn attention in very different ways, and platforms reshaping how that attention actually works. You have one brand that fully understands how people want to engage today, one trying to tap into emotion (with mixed results), and then platforms like LinkedIn and Instagram changing the rules […]