How The Devil Wears Prada 2 Is Being Marketed Like It Never Left
This week, it’s been hard to avoid The Devil Wears Prada 2. We’ve seen a wave of sequels and reboots lately, and most of them go out of their way to remind you what you loved about the original. You see it in things like Mean Girls, or even Sex and the City/(And Just Like […]
What Actually Stood Out in Marketing This Week: Garage Beer, Colgate Campaign, LinkedIn Algorithm Update
This week was a mix of brands trying to earn attention in very different ways, and platforms reshaping how that attention actually works. You have one brand that fully understands how people want to engage today, one trying to tap into emotion (with mixed results), and then platforms like LinkedIn and Instagram changing the rules […]
The Burger Bite That Broke the Internet – How McDonald’s Viral Video Sparked a Fast-Food Clapback From Burger King and Wendy’s
You know those moments on the internet where you watch something and immediately think… this is going to become a meme? That’s exactly what happened when McDonald’s CEO Chris Kempczinski posted a video introducing the new Big Arch burger. At first glance, it looked like a pretty normal product launch video. He’s sitting at a desk, […]