Dive into this handpicked selection of the best marketing books for business owners. Whether you're into paperbacks or audiobooks, these recommendations are sure to spark insights and drive success!
Email marketing remains a potent tool for connecting with your target audience, but in today's competitive landscape, personalization is essential for engagement and conversions. Segmentation is the key to achieving this. By dividing your email list based on demographics, behavior, and past purchases, you can deliver tailored content that resonates with each group. Nurturing new subscribers through a welcome journey and re-engaging inactive ones further boosts success. Test and optimize your campaigns to provide value and watch your email marketing effectiveness soar!
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Effective marketing is all about influencing customer behavior. To achieve this, businesses must understand the principles of persuasion that drive human decision-making. Robert Cialdini's book "Influence: The Psychology of Persuasion" outlines six universal principles that businesses can leverage to create persuasive marketing campaigns. In this blog post, we explore each principle in detail and show how they can be effectively used in digital marketing to drive engagement, build trust, and ultimately boost your bottom line. Read on to learn how to utilize the principles of persuasion for success in digital marketing.
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Social media is a crucial tool for automotive retailers looking to reach a wider audience, build brand awareness, and engage with customers. In this essay, we explore the many benefits of having a strong social media presence for car dealerships, including the ability to drive traffic to the website and physical location and gather valuable customer feedback. Don't miss out on the power of social media for your automotive business – read on to learn more.
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Are you ready to take your digital marketing to the next level? Fierce Media is a boutique agency that specializes in working with businesses in the healthcare, education, and automotive sectors, particularly those focused on EVs. Our personalized approach to digital marketing can help your business stand out in a crowded market. Click here to learn more about the benefits of working with a boutique agency like Fierce Media.
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By now, most have heard of the greatest festival that never was, the Fyre Festival. The event promised a luxury music festival with a celebrity-like experience at Pablo Escobar's private island. The luxury experience turned into a nightmare for many attendees that summer. If you are interested in what went wrong, watch the Netflix documentary Fyre: The greatest party that never happened or the Hulu Documentary Fyre Fraud.
Although the Fyre Festival did not deliver on its promises, there's one thing it did do right and did it very well - marketing the event. Here are five ways the Fyre Festival successfully marketed the event;
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Every marketing campaign, blog, social media post or any original content can be categorized into two different segments; seasonal and evergreen. Marketers will choose the content category for each campaign based on the business objectives and timeline. This blog post will compare the differences between seasonal and evergreen marketing, provide examples of each, and give you some insight into choosing the right category for your business' marketing needs.
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2020 was unlike any other year we have experienced. It's interesting to see how different brands have embraced this year's challenges and what changes they have made to their advertising strategies.
In this blog, we have gathered some of our favourite ads that were published this month.
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For some of us, social media can be intimidating. It doesn’t matter how old you are or how tech-savvy you are; if you’re not on social media regularly using all the features, then you know that it’s not an easy or intuitive tool.
We get it. What if you’re a professional/ small business, and you’ve decided to use social media to increase your online exposure?
We’re here to help. In this blog post, we’re covering the fundamentals of the four major social media platforms; Facebook, Instagram, Twitter and LinkedIn
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In new-age society, where we are encouraged to question, praise or expose individuals and establishments, it seems at times that we are under constant scrutiny.
As individuals, we're more aware, better educated and equipped to understand the implications of our behaviours (hopefully). We hold ourselves and those around us, accountable for our choices and actions now more than ever before. We expect our friends, families and businesses not only to act based on self-interest but to actively participate in positive social change.
We are a generation of entrepreneurs, professionals and business owners, under a microscope, cautious to maintain a healthy balance between being authentic, innovative, environmentally friendly, and profitable.
So how can we operate a conscious business and still be true to ourselves?
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Mark Zuckerberg announced a new feature on their Facebook family of platforms, called Facebook Shop. This new feature allows businesses to set up a single online store and have their clients access it on both Facebook and Instagram. Businesses can set up their entire inventory and create various collections and featured products to showcase their merchandise. Zuckerberg also announced that in the near future Facebook would allow businesses to sell their products via Messanger, Whatsapp, Instagram Direct Messages and Tagged products. Finally, Facebook will also be introducing Loyalty programs. They are testing ways to connect the business’s loyalty programs directly with their Facebook platforms.
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If you’ve been working from home these past couple of weeks, then you may have noticed how much harder it is to stay focused and organized. It can be challenging to separate your personal life from your work life, and oftentimes, it feels like the days have all meshed into one long and blurry Groundhog day. At the end of the week, you’re left wondering if you’ve accomplished anything even though you’ve worked non-stop.
We’ve been working from home even before #StayHome was a thing, so we can relate.
To help you navigate through this time, we’ve compiled a short list of best practices to adopt when you are working from home.
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Green Marketing is the practice of promoting products and services by utilizing new approaches based on environmental factors. By challenging the existing marketing practices, Green Marketing seeks to provide a sustainable perspective and approach. Businesses and corporations now have the choice to use Green Marketing as a tool, not only to have an impact on the environment but also to position themselves uniquely. Ultimately, Green Marketing focuses on a strategy that will create profit through a sustainable process.
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